By Jared Newman
Source: PCWorld
As BlackBerry maker Research in Motion allegedly prepares to announce a tablet next week, analysts have offered some wisdom: Don't bother targeting consumers. Speaking to eWeek, industry analyst Jack Gold and Gartner Research analyst Carolina Milanesi both said RIM should avoid the consumer tablet market and go after enterprise users instead. They both said RIM's tablet, also reportedly known as the BlackPad, needs to focus on security and productivity, rather than consumption and entertainment. In theory, the enterprise strategy makes sense. RIM has a lot of clout in the enterprise market, and businesses are now looking to supplement their smartphones with tablets. A device that plays nicely with existing BlackBerry phones -- perhaps with features like Messenger, and tethering through the smartphone -- could prove attractive for businesses. An emphasis on security would be the kicker.
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